EY, a global leader in assurance, tax, transaction and advisory services has recently released a publication on shared mobility. It analyses the relevance of shared mobility models which will take up part of the urban mobility as citizens are more often preferring vehicle access over ownership. Thoughts to the reality and the future of urban mobility are explored through questions such as:
The growth of the collaborative economy in the urban mobility ecosystem is disrupting traditional business models of automotive and transportation companies. -EY
Shared mobility takes part of the vision of an integrated urban mobility in a future that is evolving in many aspects which disrupt the mobility patters based on the growing collaborative economy. The future of urban mobility will be a product of innovative technologies for vehicle characteristics, a digital infrastructure and cross-sector stakeholders. Digitalization not only made content access without ownership attractive but it has also allowed an easy market entry. Collaborative economy is disruptive since it allows simple access to resources and micro level entrepreneurship offering economical choices, greater flexibility and multiple paying options.
Financial structures offered my car sharing companies innovate their financial structures and adopt dynamic pricing models according to real time supply and demand. Furthermore, the shared mobility business model success optimizes vehicle utilization for different purposes and times. This can be reflected in the following shared mobility business model components:
Finally, it is critical for each city to define its own requirements and sustainable mobility services considering critical areas such as the infrastructure strategy, sources and management of energy as well as corporate and citizen priorities.
Images by: EY, Urban mobility redefined | Sharing is the new buying.